There may have been times when you had been frustrated when you sent emails and did not see them reach the intended audiences you had. If this sounds like something that has happened to you, you probably need to familiarize yourself with Spam Scores. In particular, you will do yourself a lot of good if you become aware of how exactly spam scores are calculated.
Spam scores have a direct bearing on the delivery rates of your emails. Just like DMARC, the mechanism responsible for safe delivery of emails, you need to understand the basics and the essence of your Spam Scores. This will greatly improve your overall inbox placements when it comes to optimizing email campaigns.
A lot of unnecessary and unwanted situations will come by; caused by a high spam score.
Today let us go through the intricacies when it comes to Spam Scores. We will have a brief look at how Spam Scores are calculated and also the impact it will have on the deliverability of your emails.
Without further ado, let us dive in and inspect Spam Scores, how they are calculated, what makes a good Spam Score, and how you need to monitor and adjust your strategies accordingly.
What Is Spam Score?
In very simple terms, spam scores are scores given to your email that will be able to tell the possibility of your emails ending up in spam folders instead of their intended targets. To put it simply, Spam Scores are a measure of the deliverability rates of your emails and your email campaigns.
This is how it works: first of all, imagine that you sent out one test email to a specified group of email addresses. Now, all that is required of you is to calculate how many of those emails end up in their targeted inboxes.
Spam Scores are calculated by calculating the ratio of emails that are delivered to the total number of emails that were originally sent out. These scores normally are between 0 to about 10. The higher your spam score is, the better the possibility of your email ending up in the correct inbox and being able to go through different kinds of spam folders.
The Formula For Calculating Spam Scores
Spam Scores are calculated by making use of one specific formula. The formula entails that you divide the total number of emails that end up at the correct destination by the total number of emails that were sent out and then multiply it by 10. Take for instance that you sent out test emails to about 30 inboxes and that the total number that goes through to the correct inboxes is about 20. In this case, to calculate the spam score, you will divide 20 by 30 and then multiply it by 10. You would get a spam score of 6.6.
One thing that you must keep in mind is that to properly calculate spam scores, emails need to be sent out to an adequate number of mailboxes. This will make sure that you get a Spam Score that will reflect real-world conditions and give you an accurate measurement of your deliverability performance.
What Is A Good Spam Score?
Having a proper Spam Score is of absolute paramount importance to businesses. Spam Scores can give you an accurate picture of your email deliverability rates. This is because Spam Scores can tell you the possibility of your emails being flagged as Spam by the spam filters of your audiences’ email spam filters.
When you have a high Spam Score, it is indicative of the fact that your emails share a lot of similar characteristics with many spam emails. It is then much more likely to get or filter before it has a chance to reach the intended inbox of the recipient.
If you do have a low Spam Score, however, then it will imply that your emails have a much higher chance of getting through to the intended inboxes. This will mean that your emails are going through properly and the chances of them getting opened are much higher.
One thing to note is that higher Spam Scores do not always mean that a site has a lot of spam in it. Rather it is indicative of the fact that there needs to be a lot more thorough investigation with regards to the relevance of the site and its quality.
Adjusting and Monitoring Strategies According to Spam Scores
We cannot overestimate the importance of regularly monitoring the situation with your Spam Scores and acting accordingly. This will help you greatly optimize the marketing strategy you have with your emails. Make sure that an open eye is kept on the Spam Scores you generate. This will always make sure that you are on top of identifying any issues your email marketing campaigns may have about spam.
Once you understand your position about your spam score, you will be in a much better position to make sure your marketing strategies are adjusted accordingly. This can sometimes include editing the contents of your email, the sender’s reputation, protocols used for authentication purposes, etc. All of these can be used to improve your overall rate of deliverability.
Spam scores are a very serious matter. You need to make sure that yours is a good one. Otherwise, you are just unnecessarily putting your company and business at a disadvantage. In this day and age, having issues with the Google algorithm is the last thing you want. It will seriously drive down the visibility of your business and affect your bottom line.
Frequently Asked Questions
Why Does Spam Score Increase?
This happens mainly due to low-quality and spammy sort of backlinks. Make sure you are aware that search engines always prioritize quality over quantity when it comes to backlinks.
How Is Spam Detected?
If the IP used for sending emails has been flagged as being spammy, then emails from that particular IP will be deemed to be spam. Several other factors go into this.
